The story of the Friesisches Brauhaus zu Jever begins in 1848. On 10 November, innkeeper Diedrich König announces that he is selling a bottled beer. At the time, the brewery was one of many in the region.

A certificate from 1848. At this time there are more than 20 small breweries in the region. But Diedrich König is firmly convinced that his beer is something special. And he will be proven right.

Following the death of Diedrich König, the brewery was purchased by Theodor Fetköter on 27 July 1867. Diligently and conscientiously, he brews an excellent beer.

While others delivered their beer in standard pitchers, Theodor Fetköter insisted on special bottles in 1870. The small brewery grows into a larger brewing facility.

Theodor Fetköter Senior’s ideas were ahead of their time. He began to advertise and produced special bottles. From a modern viewpoint, these were the first steps towards creating a strong brand.

The drawing shows the company site around 1900 – over time, the small brewery has grown into a major operation. That growth was one of the reasons Theodor Fetköter made a significant contribution to the first water pipeline for the city of Jever.

The staff from 1912 can be seen in this photo. 35 people worked for the brewery at the time.

World War One breaks out. This is the start of one of the most serious crises in the history of the brewery. Theodor Fetköter Jr, who took over from his father, dies on the front line. Gerhard Arends takes over as manager. Hops and barley are in short supply, inflation is rising rapidly. The brewery is not expanded until the Golden Twenties.

The First World War is over and big changes are also taking place at Jever. In 1923, the brewery was sold again, this time to Bavaria-St. Pauli-Brauerei in Hamburg-Altona.

Master brewer Ernst Böhme has an idea: he adds a touch more hops to the especially pure and soft water. This creates the unique Frisian flavour that makes Jever Pilsener what it is.

This is a label and beer mat from 1937. At this stage, the beer from Jever has become known in other regions. Jever Pilsener has been on the market under the same name since 1937.

The Second World War leaves its mark. Due to fuel shortages, beer was only sold for collection at the brewery. The head of sales at the time would drive personally from farm to farm to purchase or trade barley.

In the 1950s, things take off. Bottle sales grow continuously. Shown above: a Bavaria-St. Pauli-Brauerei label from 1950.

In 1951, the brewery can already fill up to 1,200 bottles an hour. In comparison: the figure today is up to 60,000 bottles per hour.

Jever Export is a global sales success brewed until 1990. This is an Export label from 1958.

The ‘Pils Wave’ of the 1960s brings boosted sales for Jever Pilsener. The beer establishes itself as a national Pilsener.

A label from the 1970s with gold printing. A new filling plant with stainless-steel barrels allows up to 50,000 bottles to be filled per hour.

The first Jever Pilsener label featuring Jever Palace appears around 1975. Since then, Jever Palace has been the trademark of all Jever products.

The 1980s begin with acquisition of the majority share in the Reemtsma Group (owner of the Bavaria-St. Pauli-Brauerei, incl. Jever) by the Herz brothers (Tchibo). Shown is a Maibock label from the 1980s.

Alongside the palace in the logo, the colour and shape of the Jever bottle remain trademarks of the entire product range to this day. This is a bottle from 1983.

A new beer in the product range: Jever Fun. Sales increase and one of the first keg fillings in Germany and the construction of the reflective fermentation towers cause a stir.

Brau and Brunnen AG takes over the Bavaria St. Pauli brewery and thus the Jever brand. On the picture you can see the very modern Frisian Brewing House in Jever.

The Jever brand turns 150 and celebrates the milestone with numerous events throughout the year. Shown is the current international bottle with glass.

The Radeberger Gruppe KG takes over the Brau and Brunnen GmbH and hence the Frisian Brewing House in Jever. Shown are the current Jever Pilsener labels (German and international version): as seen, the Jever label is puristic and modern.